In 1968 furrier Blackglama launched an advertising campaign, "What becomes a Legend Most?" . One of fashions most memorable ad campaigns. Ads featured celebrity icons Cher, Elizabeth Taylor, Judy Garland, Rudolph Nureyev, Catherine Deneuve and Diana Ross where wrapped in Blackglama Fur. The original ads ran until the early Nineties. Artist Andy Warhol would subsequently use a Warholian modified copy of the ad featuring Judy Garland as part of his silkscreen series legends. The premise of the ads were, what makes a legend as opposed to star or a mere celebrity. The simplicity of the campaign was its success, iconographic imagery combined with a through provoking statement. The use of iconic imagery and its manipulation isn't anything new. This trickery of gestalt is what makes an artist's signature. Absolut Vodka has used the distinct shape of their vodka bottle for years in an on going advertising campaign. Even employing many artists in the process.
Oklahoma City based architect Rand Elliott has achieved a similar success in his design of Pops, http://www.pops66.com a combination gas station, restaurant and soda purveyor located on the Mother Road, Route 66 just outside of Arcadia, Oklahoma. Elliot's design recognizes the iconic with a 66 foot high LED ringed bottle in front of a crisp wedge of a building akin the imagery of Ed Ruscha's well known print, Standard Station.
Although not the first architect to tackle such a project. Frank Lloyd Wright examined how to transform this mundane building type into high architecture. Architectural historian Henry Russell Hitchcock featured a Shaker Heights, Ohio Standard Oil gas station http://xroads.virginia.edu/~MA0 1/Lisle/30home/modern/modern.html in his seminal catalog, The International Style. Mobil hired industrial designer Raymond Loewy to create a signature gas station prototype in the 60's. Palm Springs based architect Albert Frey's design for a gas station now acts as the gateway to Palm Springs on Palm Canyon Drive as well as the tourist information center.
Pops not only continues and learns from its predecessors it incorporates its own regional influence. Elliott hails from Clinton, another Oklahoma city located on the Mother Road and is familiar with the roadside attractions created and used to draw the traveler in. As Elliott states, "There is 'gimmick' on Route 66. Some true, some tall tails. There is always a 'hook' to get you to stop and look and buy something." Elliott's interpretation of this building form also links its to its location. As Elliott states, " Its a building of our time... Imagine... a building emerging from the soil...growing out of the earth. connected to the place. "
Metropolis Magazine in their feature article on Rand Elliott said, "Often Elliott’s pitch comes in the form of a poetic description of the project, what he calls a 'word painting' that evokes the feeling of the space he intends to create." In this case the painting was sold to Aubrey McClendon the CEO of Chesapeake Gas. McClendon is a repeat patron who has used Elliott for several of Chesapeake's office facilities as well as provided the funds to build a boat house for a rowing club on the Oklahoma River near downtown Oklahoma City. Part of a redevelopment project of parkland that will also be designed by Elliott.
Patron, McClendon owns a commercial tree farm and a recreational site in Arcadia, just northeast of Oklahoma City, and with development increasing in the area, he asked the architect to design a gas station/convenience store to serve the community that wouldn’t look like every other one in America. Elliott imagined an homage to the soda fountain that would play on the nostalgic appeal of Route 66, with a glass facade displaying 12,000 pop bottles, an outdoor patio that looks into a redbud orchard, and a 66-foot pop bottle in front. His word painting for POPS went, in part: “Freedom…to travel the open road / to explore the countryside.
The design of Pops has the attitude of Howard Roark from Ayn Rand's, Fountainhead with a touch of Robert Venturi's learning from Las Vegas. My hope is that Pops is able to shine for many years and not suffer the insensitive adulteration or a bad remudling of a future owner. As in the Blackglama ad campaign, "What becomes a legend most?". Its the ability to surpass being a design star to becoming a legend.
Oklahoma City based architect Rand Elliott has achieved a similar success in his design of Pops, http://www.pops66.com a combination gas station, restaurant and soda purveyor located on the Mother Road, Route 66 just outside of Arcadia, Oklahoma. Elliot's design recognizes the iconic with a 66 foot high LED ringed bottle in front of a crisp wedge of a building akin the imagery of Ed Ruscha's well known print, Standard Station.
Although not the first architect to tackle such a project. Frank Lloyd Wright examined how to transform this mundane building type into high architecture. Architectural historian Henry Russell Hitchcock featured a Shaker Heights, Ohio Standard Oil gas station http://xroads.virginia.edu/~MA0
Pops not only continues and learns from its predecessors it incorporates its own regional influence. Elliott hails from Clinton, another Oklahoma city located on the Mother Road and is familiar with the roadside attractions created and used to draw the traveler in. As Elliott states, "There is 'gimmick' on Route 66. Some true, some tall tails. There is always a 'hook' to get you to stop and look and buy something." Elliott's interpretation of this building form also links its to its location. As Elliott states, " Its a building of our time... Imagine... a building emerging from the soil...growing out of the earth. connected to the place. "
Metropolis Magazine in their feature article on Rand Elliott said, "Often Elliott’s pitch comes in the form of a poetic description of the project, what he calls a 'word painting' that evokes the feeling of the space he intends to create." In this case the painting was sold to Aubrey McClendon the CEO of Chesapeake Gas. McClendon is a repeat patron who has used Elliott for several of Chesapeake's office facilities as well as provided the funds to build a boat house for a rowing club on the Oklahoma River near downtown Oklahoma City. Part of a redevelopment project of parkland that will also be designed by Elliott.
Patron, McClendon owns a commercial tree farm and a recreational site in Arcadia, just northeast of Oklahoma City, and with development increasing in the area, he asked the architect to design a gas station/convenience store to serve the community that wouldn’t look like every other one in America. Elliott imagined an homage to the soda fountain that would play on the nostalgic appeal of Route 66, with a glass facade displaying 12,000 pop bottles, an outdoor patio that looks into a redbud orchard, and a 66-foot pop bottle in front. His word painting for POPS went, in part: “Freedom…to travel the open road / to explore the countryside.
The design of Pops has the attitude of Howard Roark from Ayn Rand's, Fountainhead with a touch of Robert Venturi's learning from Las Vegas. My hope is that Pops is able to shine for many years and not suffer the insensitive adulteration or a bad remudling of a future owner. As in the Blackglama ad campaign, "What becomes a legend most?". Its the ability to surpass being a design star to becoming a legend.
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